I designed a holiday email campaign for Areaware that expanded their existing visual language into a seasonal context.
The goal was to introduce warmth and playfulness while maintaining the graphic clarity that defined the brand’s expression.
Through adjustments to color, curvature, and motion, the campaign softened the brand’s hard-edged layouts while keeping product imagery and readability at the forefront.
The resulting series of emails felt festive and cohesive while remaining aligned with Areaware’s broader identity.