Abby Pendergrast’s online store showcases curated products and personal recommendations.
The goal was to reflect her playful, colorful aesthetic in a digital space that’s intuitive and easy to browse.
Design elements featured expressive colors and shapes, with a straightforward shopping structure. Visual details added personality without competing with the products, keeping the merchandise front and center while embodying Abby’s style.
The site transformed her creative work into a cohesive digital storefront, allowing her perspective as a stylist and curator to translate into an intuitive experience centered around personal recommendations.