Dims. partnered with Dusen Dusen on a limited product release that celebrated bold colors and patterns. The launch required a cohesive digital presence across Instagram Stories, email, and website—translating an expressive visual identity into formats with tight spatial and technical constraints.
The work centered on adapting Dusen Dusen’s distinctive use of color and pattern into flexible digital layouts, preserving clarity and hierarchy. Motion, typography, and color brought energy to promotional materials without overshadowing the product, while product detail pages balanced expressive visuals with clear information and easy navigation.
The assets created a consistent launch presence across channels, strengthening the collaboration's visual identity and supporting online product discovery and engagement.
As part of the collaboration, I also designed the laser engraving applied to the underside of the chairs, extending the visual identity into the physical product and reinforcing the partnership at the consumer level.