Say It Do It is a fun and engaging truth-or-dare game designed to foster connection through playful self-reflection and conversation.
Created by Cory Sargeant of Lady Sargeant, the project includes both physical and digital experiences, including a card deck, a packaging system, and a website. The aim was to craft a cohesive identity that feels thoughtful and welcoming while capturing the brand’s playful spirit.
The packaging design evolved through exploration of three initial visual themes: Vintage Board Game, Pastel, and Bauhaus, each guided by early mood boards and initial product positioning. The final look balanced warmth and structure, making the game approachable yet intentional on the shelf.
This visual identity extended to the website, where color, typography, and photography maintained consistency across surfaces, reinforcing the connection between product and brand. Lifestyle imagery highlighted how the game encourages social interaction rather than just describing it. Instead of a full e-commerce platform, the site focused on storytelling and wholesale interest, guiding customers to existing Etsy channels.
The result is a unified brand and product experience across packaging and digital platforms, positioning Say It Do It as a deliberate, design-driven brand featured in publications such as Elle Decor, People, and Brit + Co.